The power of a simple greeting is really amazing. Dropping your customers a line, through text message, email or traditional mail, is so easy to do and it costs you virtually nothing, if anything at all; however, the return on this simple message can be huge. Send out messages to those customers who have visited your store once or twice just to send them a friendly reminder that you are there if they need you. This ‘no-sales’ approach to selling your business works remarkably well. You’ll be able to score repeat customers and reap the benefits that they bring.
Offer those first-time customers, and returning customers, a reason to come back with a ‘scratch-and-earn’ incentive. Drop of a special scratch off that reveals some type of reward; a type of lotto ticket for your restaurant, if you will. The ticket can offer different discounts, free menu items and a certain amount off their bill on their next visit. The key here is that ‘their next visit’. In order to take advantage of whatever it is that they reveal on the card, they need to come back. You will collect more on their total bill than you will spend on their total reward. You will be amazed what by the power that these simple tactics will have on your customers. You will draw more repeat customers and reap the benefits of those customers in no time.
